The influence of Indian movies, Indian films and the prominence of Indian film stars set the fashion in manners, jewelry, hair and clothes. People wanted look alike copies of outfits and jewellery worn by indian screen idols. It is widely believed that Hollywood glamour would rub off on you if you had the clothes and developed the look.
The term costume jewelry dates back to the early twentieth century. It reflects the use of the word "costume" to refer to what is now called an "outfit". Costume jewelry is meant to compliment a particular fashionable garment or "costume" hence the name, costume jewelry.